How to improve your SEO rank
By Al Getler
You are being judged by your digital platform as we speak.
Google yourself right now. Go ahead. Open up a new window in your browser and Google your name.
So, what happened? Did you lead the list of people with your name? No?
How far down were you on the list? Was your name associated with your profession? Did everything you want to see in the Google search make it to the top?
While it is not the only answer to improving your search rank results, paying close attention to your digital platform will help.
If you sell a product or service you need a digital platform. If you run a company, no matter how big or small, you need a digital platform for your company. If you run a non-profit organization, your organization needs a digital platform. If you are a sole proprietor selling a product, service or your time, you need a digital platform.
Building Your Platform Live April 2 Event
On April 2, 2013, three well-informed speakers will talk about your digital platform including how to build it, how to raise its visibility via search engine optimization (SEO) and how to convert your traffic into sales with inbound marketing.
Michael Hyatt, author of the book Platform: Getting Noticed in a Noisy World. The day is dedicated to building your platform, getting noticed and turning your platform into real business. Hyatt’s talk will be based on his book and I can tell you first hand that you will learn a great deal from him.
In May 2012, I converted my website www.algetler.com into a self-hosted WordPress blog site. I used Hyatt’s blueprint described in his book to get the job done. I was so impressed with him that I headed down to NYC to see him speak at an event called Blog World in June. He was a great speaker and very informative and I just knew I had to bring him to the North of Boston region.
During his talk, Hyatt will also discuss what he refers to as your ‘embassies’ on Facebook, LinkedIn, Twitter, Pinterest and other social media sites.
Halligan and his team have created tools that bring customers to you through your digital content using what is known as ‘inbound marketing’. I have attended Hubspot conferences on inbound marketing and have used their product. You will be blown away but what you can accomplish with inbound marketing.
Halligan is also the author of the book Inbound Marketing-Get Found Using Google Social Media and Blogs
Are you SEO friendly?
Search Engine Optimization (SEO) is what allows your presence and platform on the web to be found by others. Get found enough and you quickly become an expert. Why? Because when someone uses Google, Bing or Yahoo to search for your product, service, etc. they find you at the top of the list.
Sally Falkow is the final speaker of the day and she is an SEO expert. Due to her background as a publicist, Sally has discovered the connection between the use of words and SEO. The knowledge she will share will help you in your quest to have your digital platform notice.
Dedicate a Day to Learning – FREE
Learning today requires lifelong dedication. Heck, when he was my age, my father still could not stop the VCR clock from blinking. I can’t imagine him having to tweet or post on Facebook. How about you? When is the last time you tweeted?
Would you like to join me on April 2, 2013 from 9:00 AM until 3:00 PM at Merrimack College in North Andover, MA to hear how you can improve your digital platform from three great speakers? Then fill out the form below and I will arrange for you to have a reserved seat –FREE!