Lead or be Led – Are you ready for Inbound Marketing?

Are you ready for Inbound Marketing?

The world has changed. The buyer is now in control. Customers now find you and your product.

Now the challenge is keeping your potential customer’s attention long enough to convert them into a buying customer. The challenge is to attract them to you, your product and your services while convincing them that you fill the buyer void they seek to fill.

Phil Harrell is Vice President of Enterprise at Hubpsot. In this episode of Lead or Be Led – Web TV for Leaders, Phil explains the process of Inbound Marketing.

What is Hubspot? According to their website, “HubSpot all-in-one marketing software helps more than 8,000 companies in 56 countries attract leads and convert them into customers. A pioneer in inbound marketing, HubSpot aims to help its customers make marketing that people actually love.”

Phil says to think about marketing in a different way. He suggests that your company produce content that drives customers to your website. Further, Phil suggests that you must now blog, keep your website content fresh and post new information often.

So why do you need to produce content? You produce content for search engines to find your company and the terms that refer potential customers to find your website.

Being found by your potential customers is all about being found at the top of the Google search list with relevancy and authority. This requires content and diligence in posting new content on a consistent basis.

Once the customer finds you, you have to keep them coming back. Posting white papers that provide your potential customers more information and keep them engaged with your blog will deepen your authority and relevancy.

Confused yet? Don’t be. Phil explains it all and leads you through the model that results to Inbound Marketing success.

Leadership in the marketplace requires that you are up to speed on Inbound Marketing methodology. You need to understand how to attract, convert, close and delight your customers. This can potentially turn your marketing scheme upside down. Wouldn’t you like to understand this concept BEFORE your marketing department brings Inbound Marketing to you as the leader?

Lead the charge to Inbound Marketing as the leader of your organization and be one step ahead of your competitors.

Watch this episode of Lead or be Led and learn how Inbound Marketing is changing the way customers choose companies.

If you cannot see the video on your device, CLICK HERE.

About our Guest:

Phil Harrell is VP Enterprise at HubSpot, a fast growing integrated marketing automation SaaS provider, where he is responsible for leading HubSpot’s entry into the enterprise market. Prior to HubSpot, Harrell was VP Sales at Kaminario, a Sequoia Capital backed start up that revolutionized the storage industry with its enterprise class, all solid state SAN offering. Harrell spent nearly 10 years at Akamai Technologies.

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