Why marketers choose certain colors

Colors are so important in our lives. There are so many times color evokes an emotion and we are unaware just how well this had been planned. Understand why marketers choose certain colors and you unlock ways to connect to your audience and customers.

The infograph below was found in Ragan’s PR Daily and I found it fascinating. The graphic comes from Certapro Painters.

Take a good look at the graphic. Save the PDF (psychology-of-color) for the next time you need to make a color choice.

A good study of the graphic will help you understand why marketers choose certain colors to gain a reaction in response.

— Al
Psychology of Color [Infographic]

Courtesy of NowSourcing, Inc

Download the PDF: psychology-of-color

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