I pick up a lot of marketing tips along the way. I share my best stuff here.
TweetIt is so simple. A handwritten note is sent out to fans via Twitter from one of my personal favorite movie directors when it comes to sci-fi action flicks, J.J. Abrams. The note immediately starts a bonfire of a reaction. Abrams is not only a brilliant action director (his reboot of Star Trek blew me […]
TweetIf you are trying to grow an email list to sell your product, service, nonprofit or campaign, you already know how hard it is. People are beginning to hold onto their personal (and even work) email address dearly, only providing it to those they know, like and trust. John Jantsch, author of Duct Tape Marketing, […]
TweetA colleague of mine admitted recently that he had just sent his first tweet. “I twitted for the first time!”, was his admission. “No,” I corrected him with a touch of annoyance, “…you tweeted. Remember it this way: Twits Tweet.” Look, I can be a little snobby in return when it comes to people who […]
Tweet Inbound Marketing Case Study: AmeriFirst Home Mortgage Marketing is now upside-down, inside-out, and reversed. It used to be that we sat in our living room, drove in our car, opened our mailbox, or even got accosted at the mall to have products shoved in our face. TV commercials, radio commercials, newspaper ads, magazine ads, […]
TweetSocial Media Infographic shows 2013 by the Numbers There are a lot of really smart people out there that run small and medium-sized business and many of them do not pay attention to current marketing trends. What is astounding to me is how many people I meet in my daily life that don’t plan to […]
