Hubspot CEO Brian Halligan and Inbound Marketing

Hubspot CEO Brian Halligan and Inbound Marketing

To see this video on your mobile device, CLICK HERE

Brian Halligan never quite fits the role of traditional CEO.

Earlier this year Brian did a tremendous favor for me and spoke at an event at Merrimack College in North Andover, MA.

Brian walked into the lecture hall looking every bit the professor whose class I would have never missed in college. He had a backpack; look a little disheveled and wore his perpetual smile.

When it was Brian’s turned to speak, he approached the front of the room like he was completely unprepared for the occasion. Then he knocked the cover off of the ball. His talk about inbound marketing and the company he co-founded, Hubspot, was an education for many people in the room that did not know marketing had gone through a dramatic change.

Hubspot, once a Cambridge, MA start-up with an idea of turning content into sales leads has now grown to a company with over 8,000 customers. It is the talk of the town and continues to grow. Each year it puts on a great conference that teaches and motivates with inbound marketing at its core.

In Hubspot’s words:

INBOUND 2013 is the premier event for marketing and business professionals with over 5,000 attendees from all over the world. They are bringing in some big name speakers including Nate Silver, Scott Harrison, Seth Godin, and Nancy Duarte. There will be over 100 sessions from keynote presentations, inbound marketing training sessions, case studies, and HubSpot product demonstrations.

Last year’s Inbound conference had over 60 sessions and keynotes from Gary Vaynerchuk, David Meerman Scott, Rand Fishkin, and Susan Cain. The sessions featured core marketing principles on how to increase leads and improve our overall marketing strategy.

Inbound 2013 is a great opportunity to network with industry professionals, discover numerous marketing thought-leaders, and attend valuable educational marketing sessions, as you grow marketing knowledge and skill base.

Resource:

This is the Mary Meeker video Brian Halligan refers to in his interview.

To see the Mary Meeker video on your mobile device, CLICK HERE.

Brian Halligan Bio

Brian Halligan is CEO & Co-Founder of HubSpot, a marketing software company he co-founded six years ago to help businesses transform the way they market their products. Since its founding, HubSpot has accumulated over 8,000 customers. He is a Senior Lecturer at MIT where he teaches 15.S16 Entrepreneurial Product Development and Marketing. He is author of two books: Marketing Lessons From the Grateful Dead and Inbound Marketing: Get Found Using Google, Social Media, and Blogs, which is in its seventh printing, has sold more than 50,000 copies, has been translated into nine languages, and peaked at #17 overall on the Amazon bestseller list. Brian was named an Ernst & Young Entrepreneur Of The Year 2011 New England award recipient. In his spare time, he sits on a few boards of directors, follows his beloved Red Sox, goes to the gym, and is learning to play guitar.

 

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