Re: How to Improve Email Open Rates

If you are trying to grow an email list to sell your product, service, nonprofit or campaign, you already know how hard it is. People are beginning to hold onto their personal (and even work) email address dearly, only providing it to those they know, like and trust.

John Jantsch, author of Duct Tape Marketing, urges small and medium-sized businesses to view “know, like and trust” as a key part to growing a customer base. Further, Jantsch wants you to throw out the sales funnel and think of your sales process as a marketing hourglass. Jantsch wisely points out that we need customers to “Repeat and Refer” our product to meet continued success.

So the question then becomes just how do we get people to open the emails we send?

Email Open Rates

If your company or organization sends out awesome emails to a list of people who have agreed to receive your emails, you are all set, right? Sorry, but no. You need to understand your open rates.  Do you know what your email open rates are? Do you know where to find them? And then, do you know how to improve them? If this is not your core area of responsibility then you need to ask this question within your organization.

So, how do you improve email open rates? The good folks at ContactMonkey have provided a really interesting study in the Infograph below. They have looked simply at subject line usage and have provided a few helpful suggestions.

The main point I take away from this Inforgraph is to experiment.  A/B testing is one way to figure out what works and what provides lesser results.

Marketing Leadership

This post probably just ruined your marketing department’s day. I have now sent you asking questions about email marketing you perhaps had not thought about.

Leading is asking good questions and trying your best to assess the answers. You must then decide if new goals must be set.

Email addresses are precious things. Make sure you are doing everything you can to improve your email open rates.



Infographic authored by ContactMonkey, an email tracking service for salespeople. To view the original post, see the original subject line infographic.



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